DEVELOPMENT OF THE BEAUTY INDUSTRY IN THE UNITED ARAB EMIRATES ON THE EXAMPLE OF BARBARELA BEAUTY SALON (ABU DHABI).
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Дата
2024-04-18
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Видавець
Дніпро: Університет імені Альфреда Нобеля,
Анотація
The thesis states that the cosmetics and personal care market is booming and is one of the fastest growing consumer markets, mainly due to the cosmetics and skin care segments. The main reason for this strong growth is the generational shift with the arrival of younger consumers in the market. At the same time, this shift is being amplified by social media, internationalization and e-commerce, which have a significant impact on purchasing behavior when it comes to cosmetics.
It is emphasized that with proper business organization, the beauty salon "Barbarela" can gain a fairly significant potential to meet the needs of its consumers and achieve the goal of the owner's activities.
Опис
The beauty industry is one of the most popular industries for experienced entrepreneurs and newbies alike. Its popularity among customers is growing, which increases interest in investing in it. According to experts, the amount of initial investment for opening your own beauty business can range from 2,000 euros to 25,000 euros.
The United Arab Emirates (UAE) has become a global hub for the beauty and cosmetics industry, with a thriving market that continues to thrive. The combination of a diverse population, a growing economy and a strong commitment to luxury has contributed to the UAE's position as a hot spot for beauty products and services. Luxury is synonymous with the UAE, and this penchant for opulence extends to the beauty industry. High-end cosmetic brands are a staple in the country, and many consumers are willing to invest in premium products that offer both quality and exclusivity. Prestigious shopping areas such as the Mall of the Emirates in Dubai and Yas Mall in Abu Dhabi showcase a wide range of luxury cosmetics, attracting high-spending clientele from around the world.
"Barbarela" beauty salon provides the following services: haircut, hot oil massage, manicure, pedicure, eyebrow shaping, nail polish, waxing, Moroccan bath, full body massage, self care, facial cleansing, hair dryer, styling , paraffin for hands, paraffin for feet.
The experience of the development of the beauty industry shows that this business is more complicated than it might seem from the point of view of operational management and development. Therefore, starting a business here should be considered not as an investment in premises and inventory, but as the implementation of one's own business model.
Ключові слова
beauty industry, market of beauty and personal hygiene products, beauty salon, main criteria of competitiveness, satisfaction of consumer needs