THE ROLE OF COMMUNICATIVE COMPETENCE FOR INTERNATIONAL BUSINESS RELATIONSHIP DEVELOPMENT IN THE MULTICULTURAL CONTEXT

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dc.contributor.authorМединська Світлана (SVITLANA MEDYNSKA, TETIANA KRAMARENKO, LIUBOV MELNYCHUK, IVAN OSADTSA, MYKOLA DIEDKOV)
dc.date.accessioned2024-04-27T20:23:45Z
dc.date.available2024-04-27T20:23:45Z
dc.date.issued2024
dc.description.abstractThe article examines the essential features and role of communicative competence in modern international business. The increasing influence of cultural, historical, geopolitical factors and national security considerations on the landscape of international business and the interaction of existing and potential partners is described. The study also touches on the phenomenon of glocalization and its impact on international business and cross-cultural communicative competence. A three dimensional model of cross-cultural communicative competence in international business, covering factors (dimensions) of globalization, glocalization, and national security is proposed.
dc.identifier.urihttps://ir.duan.edu.ua/handle/123456789/4047
dc.language.isoen
dc.publisherAD ALTA: JOURNAL OF INTERDISC IPLINARY RESEARCH
dc.relation.ispartofseries14; 14/01/XL. (VOLUME 14, ISSUE 1, SPECIAL ISSUE XL.)
dc.subjectinternational business
dc.subjectcross-cultural communicative competence
dc.subjectglobalization
dc.subjectglocalization
dc.subjectmulticultural landscape
dc.titleTHE ROLE OF COMMUNICATIVE COMPETENCE FOR INTERNATIONAL BUSINESS RELATIONSHIP DEVELOPMENT IN THE MULTICULTURAL CONTEXT

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