DEVELOPMENT OF MARKETING MEASURES TO PROMOTE THE PRODUCT ON THE INTERNET

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dc.contributor.authorKosharna O.O.
dc.date.accessioned2025-01-06T16:06:52Z
dc.date.available2025-01-06T16:06:52Z
dc.date.issued2024
dc.description.abstractThe qualification work analyses the development and implementation of marketing strategies for a product on the Internet. Modern concepts and tools of marketing in the digital space were studied, and their impact on product promotion was determined. The analysis of the current state of the company ‘FOP Kholodova Kristina Igorevna’ in the context of online marketing allowed to identify key aspects and develop recommendations for its improvement. The article also analyses the marketing budget and the expected results of the activities to achieve the goal of effective product promotion on the Internet.
dc.identifier.urihttps://ir.duan.edu.ua/handle/123456789/4922
dc.language.isoen
dc.subjectmarketing
dc.subjectmarketing activities
dc.subjectpromotion
dc.subjectproduct
dc.subjectInternet
dc.subjectonline
dc.subjectstrategy
dc.subjectanalysis
dc.subjectmarket trends
dc.subjectconsumer
dc.subjectefficiency
dc.subjectadaptation
dc.subjectinnovation
dc.subjectresources
dc.subjectclients
dc.titleDEVELOPMENT OF MARKETING MEASURES TO PROMOTE THE PRODUCT ON THE INTERNET
dc.title.alternativeРозробка маркетингових заходів з просування продукту в мережі Інтернет
dc.typeOther

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