ANALYSIS OF THE ADVERTISING MARKET AND IMPROVEMENT OF THE MARKETING MIX OF THE ADVERTISING AGENCY

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dc.contributor.authorPopeiko Z.M.
dc.date.accessioned2025-01-06T16:09:43Z
dc.date.available2025-01-06T16:09:43Z
dc.date.issued2024
dc.description.abstractIn this Bachelor's qualificaiton work, study on the modern principles of advertising activities of enterprises in a competitive market environment and the theoretical foundations and methods of implementing advertising activities in the practice of an advertising agency were conducted, and, as a result, practical recommendations for improving the advertising activities of an advertising agency, were conducted. The work also analyses the marketing budget and the expected results of the activities to achieve the goal of effective agency promotion on the Internet.
dc.identifier.urihttps://ir.duan.edu.ua/handle/123456789/4923
dc.language.isoen
dc.subjectadvertising
dc.subjectadvertising activities
dc.subjectprice
dc.subjectplace
dc.subjectpromotion
dc.subjectproduct
dc.subjectInternet
dc.subjectonline
dc.subjectstrategy
dc.subjectanalysis
dc.subjectmarket trends
dc.subjectconsumer
dc.subjectadvertising agency
dc.subjectefficiency
dc.subjectadaptation
dc.subjectinnovation
dc.subjectresources
dc.subjectclients
dc.titleANALYSIS OF THE ADVERTISING MARKET AND IMPROVEMENT OF THE MARKETING MIX OF THE ADVERTISING AGENCY
dc.title.alternativeАналіз рекламного ринку та вдосконалення маркетинг міксу рекламної агенції
dc.typeOther

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2023-2024 Бакалаври Маркетинг