Features of institutional marketing development in Ukraine

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dc.contributor.authorБілоткач Ігор Анатолійович
dc.date.accessioned2025-01-16T12:23:57Z
dc.date.available2025-01-16T12:23:57Z
dc.date.issued2021-12-16
dc.descriptionWe believe that marketing in combination with the institutional concept can lead to positive transformations in the field of strategic planning by market processes in the economy, as well as improve the understanding of specialists of the institutional constraints of marketing categories. At the same time, marketing categories in this case act as “institutions”.
dc.description.abstractThe current stage of development of the economic situation in Ukraine puts forward complex requirements for management methods and systems at enterprises in order to ensure not only the necessary efficiency of their development, but in some cases, their existence in an open market environment. One of the main directions of development of the sphere of management is the marketing concept, the implementation of which is aimed at concentrating the efforts of all structural divisions of enterprises on obtaining a product that will maximally satisfy the needs of consumers, and its implementation will be economical. effective for the company and society. The concept of institutional marketing defines the activities of subjects of the institutional economy within the framework of achieving maximum consumer satisfaction of economic agents in the rules, norms and mechanisms of restrictions in market activity based on the principle of purposeful interaction, which, as a result, should lead to complete socio-psychological satisfaction of the entire society.
dc.description.sponsorshipСпонсори відсутні
dc.identifier.issn978-83-63649-10-4
dc.identifier.urihttps://ir.duan.edu.ua/handle/123456789/5163
dc.language.isoen
dc.publisherUniversity of Economics and Humanities 43-300, ul. gen. Wł. Sikorskiego 4-4c, Bielsko-Biala, Poland
dc.subjectInstitutional marketing
dc.subjecteconomic situation
dc.subjectmarket environment
dc.subjectmanagement sphere
dc.subjectmarketing concept
dc.subjectconsumer needs.
dc.titleFeatures of institutional marketing development in Ukraine
dc.typeThesis

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