The qualification paper analyzes the theoretical and methodological foundations development of the company's product promotion system. The main indicators of product promotion and marketing are analyzed the company's policy and the level of its competitiveness on the market is determined domestic sales market. Conducting a SWOT analysis of the enterprise and the services that it provides, the main services of this company that can bring it the greatest profits and reach the national level are identified. The article presents proposals for the company's entry into New Sales markets due to the correct system of promotion in the national market. An assessment of the effectiveness of the proposed measures is given and their effectiveness for the study is proved businesses.