The aim of this thesis is to develop a detailed business plan and assess the
feasibility of launching a furniture store in Canada. The paper discusses Canada’s
macroeconomic indicators, Canada’s investment climate and analyzes risks and
advantages of investing in Canadian retail industry. Focus is placed on furniture industry
growth trends, demand drivers and sustainability needs.
The analysis focuses on economic and demographic factors within Canada,
including positive attributes like a strong political, economic environment, high
household income, the willingness of Canada to accept foreign investment. The Canadian
furniture market framework and potential were examined, and Toronto and other urban
centers were identified as the most suitable marketplaces for business development. The
thesis also learns consumer preference for eco-friendly and personalized furniture
products.
This work features a complete business plan investment rationale-market research,
competitive analysis, investment budget, funding structure, and three-year projected
finances. The profitability and efficiency of the proposed project were also determined
through the calculation of the NPV, PI, and PP.