Application of different tools of analysis of external and internal business environment and identification of business strategy.
Вантажиться...
Файли
Дата
2018
Назва журналу
Номер ISSN
Назва тому
Видавець
Університет імені Альфреда Нобеля
Анотація
The article represents the application of different tools for analysing external and internal
business environment such as PESTEL and SWOT in order to identify generic business
strategy. Case of such application is OmanTel - public corporation, leading telecommunication
provider in Sultanate of Oman. Based on collected secondary data, descriptive analysis of and
some company’ internal factors, as its vision, mission, core values and strategic objectives
is presented. The article also contains descriptive analysis of Oman business environment
using PESTEL framework. Based on both internal and external factors analysis, SWOT was
generated for OmanTel. Results of analysis done were considered in identifying generic
strategy pursued by OmanTel.
Опис
Ключові слова
generic business strategy, business environment analysis, SWOT