The extent of Iraqi consumer interest in adopting the concept of green marketing through the use of paper bags instead of plastic bags

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dc.contributor.authorAlaa Nabeel Al-Heali
dc.contributor.authorWisal Abdullah Husain
dc.contributor.authorMahmud Abdullah Jasim Alkhafaji
dc.date.accessioned2026-01-16T13:34:08Z
dc.date.available2026-01-16T13:34:08Z
dc.date.issued2025-07-04
dc.description.abstractThe research aims to educate consumers about the dangers of using plastic bags, promote the culture of using paper bags as an alternative, and introduce the concept of green marketing along with the importance of adopting strategies aimed at providing sustainable (environmentally friendly) products. Through their application, waste can be disposed of in a responsible manner that does not harm the environment. Additionally, it seeks to consolidate the principle of green cooperation by encouraging business organizations to contribute to environmental preservation, in line with the slogan launched by the Iraqi Ministry of Health in collaboration with UNICEF: ‘Yes to paper bags, no to plastic bags. Tens of thousands of paper bags were distributed free of charge to many bakeries in various areas of Baghdad. A questionnaire was used as a research tool, with 660 questionnaires distributed to a random sample of consumers in one of the residential areas of Baghdad. The key findings of our research show that 79.1% of respondents strongly agree with the shift towards using paper bags, 88.8% appreciate the importance of living in a clean and healthy environment, and 92% prefer to deal with sellers who use paper bags instead of plastic. Additionally, 88% of respondents support the government’s efforts to promote green marketing. Based on these findings, the research recommends issuing legislation and laws that promote green marketing and support the establishment of paper bag factories in both the public and private sectors.
dc.identifier.issn3041-2137 (print)
dc.identifier.issn3041-2145 (online)
dc.identifier.urihttps://ir.duan.edu.ua/handle/123456789/6465
dc.language.isoen
dc.publisherAlfred Nobel University
dc.subjectconsumer behavior
dc.subjectharmful waste
dc.subjectgreen marketing
dc.subjectsustainable environment
dc.subjectповедінка споживачів
dc.subjectшкідливі відходи
dc.subjectзелений маркетинг
dc.subjectстале довкілля
dc.titleThe extent of Iraqi consumer interest in adopting the concept of green marketing through the use of paper bags instead of plastic bags
dc.title.alternativeСтупінь заінтересованості іракських споживачів у прийнятті концепції екологічного маркетингу через використання паперових мішків замість пластикових мішків (англ. мовою)
dc.typeArticle

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