INTERNET MARKETING: SEO AND SMM PROMOTION

dc.contributor.author	Petrenko H.O.
dc.date.accessioned	2025-01-06T16:23:18Z
dc.date.available	2025-01-06T16:23:18Z
dc.date.issued	2024
dc.description.abstract	In master’s thesis, the theoretical and methodological foundations of the organization and control of the marketing activity of the enterprise were considered, a marketing analysis and a marketing audit of the activity were carried out, recommendations were developed for improving the organization of the marketing activity of the real estate agency "Alanya GRAND" on the Internet: in search engines and social networks. Taking into account the specifics of the services of the "Alanya GRAND" company, it is proposed to implement the organization of the SEO and SMM department, and it is recommended to develop a content plan taking into account the analysis of the target audience, its needs and desires.
dc.identifier.uri	https://ir.duan.edu.ua/handle/123456789/4927
dc.language.iso	en
dc.subject	marketing in social networks
dc.subject	Internet marketing tools
dc.subject	marketing analysis of the enterprise
dc.subject	analysis of the competitive environment
dc.subject	communication activity
dc.title	INTERNET MARKETING: SEO AND SMM PROMOTION
dc.title.alternative	Інтернет-маркетинг: SEO і SMM-просування
dc.type	Other

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