Development of marketing activities to form a positive image of the company
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Дата
2023
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Анотація
The bachelor’s thesis were considered the theoretical foundations of the company's image, an analysis was made of how to form a positive image, an analysis of the market in which the company operates, a SWOT analysis was performed, a marketing study of the most effective factors for creating a positive image was conducted, and recommendations were developed for improving Bayer's work.
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Ключові слова
consumer preferences, positive image, marketing environment, segmentation, positioning, marketing research, effectiveness