Development of marketing activities to form a positive image of the company

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dc.contributor.authorVolkova M.O.
dc.date.accessioned2025-01-08T09:27:27Z
dc.date.available2025-01-08T09:27:27Z
dc.date.issued2023
dc.description.abstractThe bachelor’s thesis were considered the theoretical foundations of the company's image, an analysis was made of how to form a positive image, an analysis of the market in which the company operates, a SWOT analysis was performed, a marketing study of the most effective factors for creating a positive image was conducted, and recommendations were developed for improving Bayer's work.
dc.identifier.urihttps://ir.duan.edu.ua/handle/123456789/5065
dc.language.isoen
dc.subjectconsumer preferences
dc.subjectpositive image
dc.subjectmarketing environment
dc.subjectsegmentation
dc.subjectpositioning
dc.subjectmarketing research
dc.subjecteffectiveness
dc.titleDevelopment of marketing activities to form a positive image of the company

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