Communication processes in an enterprise management system: a factor of flexibility and digital transformation

dc.contributor.authorViktoriia M. Varenyk
dc.contributor.authorRoman O. Kravtsov
dc.contributor.authorAndrii A. Nedelko
dc.date.accessioned2025-12-04T13:28:42Z
dc.date.available2025-12-04T13:28:42Z
dc.date.issued2025-11-03
dc.description.abstractThe article explores communication processes in the enterprise management system as a key factor of organizational flexibility and successful digital transformation. According to recent studies, over 70% of companies worldwide have implemented a hybrid work format, leading to a 45% increase in the use of digital tools. In the context of global changes caused by technological progress and the transition to remote and hybrid work formats, effective interaction becomes a critical prerequisite for maintaining competitiveness and achieving strategic goals. Based on a comprehensive analysis of modern scientific publications and an empirical study conducted on a metallurgical enterprise, it was found that hybrid work formats significantly transform internal interaction, creating new challenges that require rethinking traditional communication models. The study, which included staff surveys and stakeholder analysis, as well as document analysis, made it possible to identify the main types of barriers that hinder effective information exchange, in particular information overload, psychological and organizational obstacles. The conducted analysis made it possible to identify the key digital communication tools (such as Microsoft Teams, Telegram, Jira, and Confluence) used by the enterprise and to assess their impact on work efficiency. The survey showed that informal communications and the active use of digital channels prevail at the enterprise, while the smartphone is the main device for receiving work information. The study also revealed that a significant portion of employees feel their opinions are not valued, and the dependence on informal sources of information carries the risk of data distortion. The analysis of meeting planning and execution confirmed the ineffectiveness of spontaneous meetings, which lead to low attendance and lost productivity. The expediency of introducing chatbots and artificial intelligence tools to automate routine requests has been substantiated, which will reduce information processing time and increase overall productivity. It is expected that the implementation of the proposed measures will increase the enterprise’s organizational flexibility and allow it to effectively adapt to modern challenges. The results of the work have practical significance for improving management efficiency, adapting activities to modern conditions, and strengthening relationships with stakeholders in the context of business development in the conditions of digital transformation.
dc.identifier.issn3041-2153 (print)
dc.identifier.issn3041-2161 (online)
dc.identifier.urihttps://ir.duan.edu.ua/handle/123456789/6409
dc.language.isoother
dc.publisherAlfred Nobel University
dc.subjectcommunications
dc.subjectmanagement
dc.subjectflexibility
dc.subjectdigital transformation
dc.subjectchatbots
dc.subjecthuman resources management
dc.subjectorganization
dc.subjectкомунікації
dc.subjectменеджмент
dc.subjectгнучкість
dc.subjectцифрова трансформація
dc.subjectчатботи
dc.subjectуправління персоналом
dc.subjectорганізація
dc.titleCommunication processes in an enterprise management system: a factor of flexibility and digital transformation
dc.title.alternativeКомунікаційні процеси в системі менеджменту підприємства: фактор гнучкості та цифрової трансформації
dc.typeArticle

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