European Vector of Economic Development

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https://ir.duan.edu.ua/handle/123456789/1996

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Перегляд European Vector of Economic Development за Ключові слова "artificial intelligence"

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  • Ескіз
    Документ
    Digital transformation of business structures
    (Alfred Nobel University, 2025-11-03) Svitlana O. Fedulova; Dmytro Yu. Kolos; Vitalii O. Loktiev
    The study is devoted to the issue of digital transformation of business structures and focuses on examining the conceptual foundations of the digital transformation of these entities. Digital transformation is one of the key trends in modern business. A vision of a paradigm shifts in development regulation, based on the consideration of digital methods of delivering value to the market has been outlined in the research. The essence of the digital transformation process lies in the creation of a new mode of production, characterized by the integration of human and artificial intelligence. It is substantiated that digital transformation is a strategic goal of the company, which requires a holistic approach and leads to a change in the very economic paradigm. It is noted that digital transformation is accompanied by the application of advanced technologies that serve as its foundation, and the study identifies a list of such technologies. It is revealed that technologies do not operate in isolation but create a powerful synergistic effect. Digital transformation fundamentally alters the way companies create value and generate profit. Instead of traditional models, digital technologies enable the development of new, innovative approaches that redefine market entry strategies. It is identified the key components of corporate digital transformation in the study, namely: the human factor, technological foundations, organizational change, and strategic development. The need for digital transformation is shaped by both external and internal factors that compel organizations to reconsider their strategy and operations. It is emphasized that the most challenging aspect of transformation is not technological but human and organizational. Cultural adaptation, employee engagement, and the enhancement of digital skills are critically important for overcoming resistance and minimizing risks. Transformational changes in the digital economy make businesses more flexible, innovative, and data-driven, yet they require a balance between technologies and the human factor. It is further noted that the next stages of digital transformation – including hyper-automation, cognitive robotics, and further integration of artificial intelligence – will demand continuous adaptation and innovative thinking from organizations to remain leaders in the era of the digital economy.
  • Ескіз
    Документ
    Leadership without borders: shaping enterprise competitiveness in the global economy
    (Alfred Nobel University, 2025-11-03) Oleksandr A. Zadoia; Alisa S. Mahdich
    The article explores the strategic role of global leadership in shaping enterprise competitiveness within the modern global economy. The authors analyze the transformation of leadership approaches from local to global levels, driven by deepening international economic integration and the increasing complexity of the business environment. It is argued that traditional leadership models – based on homogeneous cultural contexts and centralized decision-making – are ineffective when managing multicultural, geographically dispersed teams. Modern global leadership requires a fundamental shift in mindset: from operational control to strategic vision, from authoritarian management to collaboration, and from local expertise to intercultural intelligence. The article identifies the key competencies of an effective global leader: cultural intelligence as the ability to recognize and appropriately respond to cultural differences; adaptive communication styles; strategic thinking for synthesizing information from diverse sources; the ability to delegate authority; and fostering an innovative organizational culture. The study provides an in-depth analysis of competitiveness factors in the global economy, shaped by the complex interaction of three key groups: macroeconomic conditions (geopolitical dynamics, trade agreements, currency fluctuations), microeconomic efficiency (innovation, operational excellence, product quality), and digital technologies (big data analytics, artificial intelligence, digital platforms). Particular attention is paid to the role of digital transformation in reshaping the nature of global leadership. The authors show how digital technologies enable new tools for managing distributed teams, accelerating decisionmaking processes, and personalizing customer engagement, while simultaneously demanding new competencies in data management and understanding the potential of artificial intelligence. The findings demonstrate that successful global leaders act as integrators – combining local expertise with global strategy – capable of adapting to diverse cultural contexts and creating synergy among varied teams, thereby turning cultural diversity into a competitive advantage. The study underscores the need for a holistic approach to developing global leadership, one that integrates intercultural competence, strategic thinking, technological literacy, and change management skills. Enterprises that invest in developing these leadership qualities gain significant competitive advantages through greater adaptability to market changes, enhanced innovation capacity, and more effective utilization of global opportunities.