(Університет імені Альфреда Нобеля, 2019) Wojtoń, P.; Haczela, E.; Rogowska, A.; Ślusarczyk, B.; Górka, M.
In a market economy, the innovativeness of the Polish food industry is a
key element of its competitiveness. Success of a product on the market depends
first of all on the application of an appropriate technology, which makes
it possible to obtain an attractive product incurring as little expenditure as
possible at the same time. Therefore, entrepreneurs in the food industry try to
systematically introduce new products to their offer, effectively competing on
the market not only with price, but above all, with nutritional value, attractive
taste, smell and appearance, as well as durability. Such activity increases the
demand for new technologies of food production and storage (Baranowska and
Piątka 2016).The aim of the article was to present innovation in the food industry on the
example of the dairy industry.