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Документ INFLUENCE OF KNOWLEDGE FORMATION AMONG SECONDARY SCHOOL STUDENTS ON THEIR FURTHER MOTIVATION TO ADMIT MARKETING TO UNIVERSITIES.(Дніпро: Університет імені Альфреда Нобеля,, 2024-04-18) Білоткач Ігор АнатолійовичIt is claimed that today teachers note a significant decrease in interest and low motivation of students to study. This is observed already in primary school students. The formation of learning motivation is an important factor in the successful solution of the tasks of humanitarian education, aimed at the general elevation of spirituality, the upbringing of a respectful mentality of the individual. It is emphasized that various forms and methods of conducting educational classes will provide the opportunity to: reveal the abilities of each student, arouse genuine interest in the subject, develop the idea of cooperation between teacher and student, become an active participant in the educational process, study educational material directly in the lessons and outside of school, and also have a desire to deepen their knowledge in further personal development. When the feasibility of adhering to one or another of the approaches is determined, it is necessary to focus on both the profile of the general educational institution and the specific class, since the interests and level of training of students are taken into account.