Кафедра міжнародного маркетингу
Постійне посилання зібрання
Переглянути
Перегляд Кафедра міжнародного маркетингу за Назва
Зараз показуємо 1 - 20 з 206
Результатів на сторінці
Налаштування сортування
Документ Adaptation of Logistics Companies to Functioning under the Restrictions Imposed by Military Operations(WSEAS Transactions on Environment and Development, 2023) OLHA SEMENDA; VALENTYNA SHEVCHENKO; SAFAR PURHANI; OLEG KHARIT; NATALIIA KRASNOSTANOVAThe logistics system serves all areas of life it has a direct impact on ensuring national security. Except for the number of specific risks that logistics naturally faces, it is one of the first to feel the negative consequences of global crisis phenomena. A large-scale military invasion was the most significant test for the logistics system of Ukraine. So, the article aimed to evaluate the financial indicators of logistics companies to determine their ability to adapt to the restrictions imposed by military operations. The research involved the following methods: analysis of coefficients, taxonomic analysis, and matrix analysis. The study found that the studied companies have insufficient adaptation potential in the field of finance. It was determined that the low values of the adaptation potential are associated with the insufficient level of liquidity, financial stability, business activity, and profitability of the studied logistics companies. The main problems are caused by insufficient working capital to cover the current debt, low level of financial stability and independence, diversion of funds, and low profitability.Документ Analysing forced migration’s impact on Ukraine’s economic sustainability(Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu, 2024-10) Strelchenko I.I.; Smiesova V.; Kozhushko S.; Arakelova I.Purpose. To characterize consequences of forced migration from Ukraine to European countries, quantifying its impact on economic growth, the number, income of the economically active population, investment and industry of Ukraine, and to develop recommendations for overcoming the negative economic effect of migration. Methodology. The methods of analysis and synthesis, scientific abstraction, statistical analysis, economic and mathematical modeling, and graphical analysis were used. Findings. The article studies the factors that caused forced migration from Ukraine’s to European countries as well as the main differences in migration processes provoked by Russia’s war against Ukraine are substantiated. The economic effects and consequences of its impact on the Ukrainian economy are analyzed. The study is based on statistical data characterizing economic growth (GDP) and the factors that determine it (capital investment, economically active population). On the basis of the Cobb Douglas production function with neutral scientific and technological progress or Hicks scientific and technological progress and the use of linear regression analysis methods, the relationship between changes in the number of economically active population and economic growth is established. Originality. A forecast of changes in GDP under the influence of forced migration of the economically active population of Ukraine in 2023 is calculated and three main scenarios of GDP dynamics are developed in accordance with these forecasts. Each of them envisages a significant drop in output under the influence of migration. Practical value. The article proposes ways to address the problem of forced migration in Ukraine’s economy and the consequences of its negative impact on sustainable development based on the experience of European countries. Ways to restore industry and attract investments to Ukraine are substantiated.Документ Assessment of energy sustainability and development of companies based on cognitive modeling(E3S Web of Conferences 277, 2021) Svetlana Drobyazko; Tetiana Hilorme; Valentyna Shevchenko; Olena YudinaIt is proved that innovations in the field of energy are a priority for sustainable development at all levels of the economy. The purpose of this work is to build a cognitive model of enterprise development based on energy saving. Cognitive-linguistic analysis has been used as the main method for forming a system of substantiation of managerial decisions. The choice of management decisions on the development of industrial enterprises on the basis of energy saving, which are determined by building a cognitive model, is substantiated. According to the results of the analysis, the influence of sixteen factors of the external business environment on the formation of adherent solutions for the management of industrial development based on pulse modeling is studied. It is proved that, in the system of innovative management of industrial enterprises development, the target factor is the "Level of enterprise development", and other studied factors are controlled. The use of dynamic analysis makes it possible to identify stabilizing and destabilizing factors influencing the development of industrial enterprises. The ranges of change of factors-indicators of industrial enterprises development management in the system minimum-maximum” are defined. In conclusion, оn the basis of the constructed cognitive map of innovative management of the development of electric-power industry enterprises, the ranges of change of factors-indicators of enterprise development management are determined. Доведено, що інновації в сфері енергетики є пріоритетними для сталого розвитку на всіх рівнях економіки. Метою даної роботи є побудова когнітивної моделі розвитку підприємства на основі енергозбереження. В якості основного методу формування системи обґрунтування управлінських рішень використано когнітивно-лінгвістичний аналіз. Обґрунтовано вибір управлінських рішень щодо розвитку промислових підприємств на засадах енергозбереження, які визначаються шляхом побудови когнітивної моделі. За результатами аналізу досліджено вплив шістнадцяти факторів зовнішнього бізнес-середовища на формування адгезивних рішень для управління промисловим розвитком на основі імпульсного моделювання. Доведено, що в системі інноваційного управління розвитком промислових підприємств цільовим фактором є «Рівень розвитку підприємства», а інші досліджувані фактори є контрольованими. Використання динамічного аналізу дає змогу виявити стабілізуючі та дестабілізуючі фактори впливу на розвиток промислових підприємств. Діапазони зміни факторів-індикаторів/ Визначено управління розвитком промислових підприємств у системі мінімум-максимум». У підсумку, на основі побудованої когнітивної карти інноваційного управління розвитком підприємств електроенергетики визначено діапазони зміни факторів-показників управління розвитком підприємства.Документ Assessment of the Condition of Forest Objects in the Territories of Armed Conflict(Журнал: "Review of Economics and Finance", 2023-12) Білоткач Ігор АнатолійовичThe article proposes approaches to assessing the condition of forests in the territories of armed conflict, which include both forests of territories where combat operations were directly conducted, and forests of territories that were under occupation, in terms of determining their position (status) in the system of forest division of Ukraine, the impact on the natural resource of the factors of an armed encounter, as well as possibilities and ways of restoring the natural resource. The assessment of the state of the forest in the territories of armed conflict from the position of its status in the system of dividing forests according to the main functions determined by their natural resource involves the formation of its profile according to criteria and indicators regarding the scope of application, the form of presentation, the process of its acquisition, type, importance, etc. Since individual forest areas (objects),which are integrated into the forest of the territories of armed conflict, have been affected in various ways, the assessment of the state of their natural potential involves the grouping of such objects by categories. We should refer to a set of objects with a certain nature of influence on their economic and socio-ecological potential to the category of objects of the forest of the territories of the armed conflict. The categories of objects are determined by the following signs of impact: engineering and fortification works, rocket fire and aerial bombardment, artillery fire, and mining. A detailed analysis of object categories based on signs of impact allows us to get closer to the solution to the problem of determining the level and type of hazard of the object and, most importantly, determine the possible mode of activity of business entities and methods of restoring the resource potential of a specific category of forest objects in the territories of armed confrontation, which determines the relevance of the chosen research direction. These are the approaches to assessing the state of the forest in the territories of armed conflict within the chain “position – influence – hazard – mode of ctivity” that allow us to consistently get a result regarding the loss of the natural potential of the forest (forest objects) in the territories of armed conflict and the possibilities of its restoration, which is important for the activation of state response to the problems of such a forest in the area of relevant legislative acts and special State programs.Документ Banking risks in the asset and liability management system(Risk and Financial Management, 2022) Liubov Lysiak; Iuliia Masiuk; Anatolii Chynchyk; Olena Yudina; Oleksandr Olshanskiy; Valentyna ShevchenkoBanking risk management is considered weak compared to rapid changes in financial markets. In light of the recent global financial crisis, banking risk management has become a significant concern of banking regulators and government agencies. This work aims to build a model for assessing banking risks. The primary study method is economic–mathematical modeling based on the standardized model of the Basel Committee for Operational Risk Management, the modified CAPM model, and the model developed by Shapiro and Cornell for currency risk management. The information base was the financial statements of Bank Credit Agricole (Poland). As a result, an economic–mathematical model is built, which is the optimal combination of operational, currency, and credit risk management models. This model calculates the optimal values of bank balance sheet items, which allows for making the right management decisions. It allowed adjusting the value of the bank profit by 3.6 million US dollars. In conclusion, considering the results of banking risk modeling, the need to build a strategy for the bank’s development is determined. Управління банківськими ризиками вважається слабким порівняно зі швидкими змінами на фінансових ринках. У світлі недавньої світової фінансової кризи управління банківськими ризиками стало серйозною проблемою банківських регуляторів і урядових установ. Дана робота спрямована на побудову моделі оцінки банківських ризиків. Основним методом дослідження є економіко-математичне моделювання на основі стандартизованої моделі Базельського комітету з управління операційними ризиками, модифікованої моделі CAPM та моделі, розробленої Шапіро та Корнеллом для управління валютним ризиком. Інформаційною базою була фінансова звітність Bank Credit Agricole (Польща). У результаті анпобудовано економіко-математичну модель, яка є оптимальним поєднанням операційної, валютної та кредитної моделей управління ризиками. Ця модель розраховує оптимальні значення статей балансу банку, що дозволяє приймати правильні управлінські рішення. Це дозволило скоригувати величину прибутку банку на 3,6 млн доларів США. На завершення, розглядаючи результати моделювання банківського ризику, визначено необхідність побудови стратегії розвитку банку.Документ Changes in the Political Discourse of Eastern European Countries in the Context of the Migration Crisis and Combating Human Rights Violations(Pakistan Journal of Criminology, 2024-06) Strelchenko I.I.; Durdynets M.; Poda T.; Kostetska L.; Svoboda I.The aim of the study is the analysis of changes in political discourse in the Eastern European countries during the migration crisis and its impact on political decisions. A mixed approach, combining graphic methods, comparative methods, sociological method and content analysis of studies and political texts, was used. The results of the study indicate significant changes in the political discourse during the migration crisis, which are characterized by the formulation of migration as a security threat, the prioritization of national identity, and the rise of populism. The political leaders‘ favour of anti-immigration sentiments reflects the influence of public opinion on policy decisions, while the media have played a key role in strengthening the securitized discourse. The study determines the impact of these changes in discourse on policy decisions, including the adoption of restrictive immigration measures and their consequences for European integration, democratic values, socio-cultural dynamics, and security.Документ Cluster analysis of the impact of currency regime type on features of the spread of financial crises(Operations Research and Decisions, Wroclaw University of Science and Technology, Faculty of Management, 2018) Strelchenko I.I.The paper presents the results of research on the impact of currency regime type on features of the spread of financial crises. The focus is on constructing a neural network to identify groups of countries exhibiting similar behaviour in the dynamics of the index of flexibility in the effective exchange rate, exchange market pressure and external public debt markets in times of sudden changes in the enviroment. The alpha-criterion for optimality constructed in this way is based on the use of a concordance coefficient. The result of modelling is a self-organization map with a hidden layer consisting of six clusters. This cluster structure allows us to analyse the relationship between the type of currency regime and the consequences of the global crisis in 2007–2009 for the domestic financial markets of the investigated countries. It is found that the result of the division is significantly influenced by the proximity of administrative boundaries and historically predetermined close trade and economic channels of interaction between economies. The results obtained can be used to formulate directions in the currency policies of developing countries, including Ukraine.Документ Cluster analysis of the impact of currency regime type on features of the spread of financial crises.(Operations Research and Decisions, Wroclaw University of Science and Technology, Faculty of Management, 2018) Strelchenko I.I.The paper presents the results of research on the impact of currency regime type on features of the spread of financial crises. The focus is on constructing a neural network to identify groups of countries exhibiting similar behaviour in the dynamics of the index of flexibility in the effective exchange rate, exchange market pressure and external public debt markets in times of sudden changes in the environment. The alpha-criterion for optimality constructed in this way is based on the use of a concordance coefficient. The result of modelling is a self-organization map with a hidden layer consisting of six clusters. This cluster structure allows us to analyse the relationship between the type of currency regime and the consequences of the global crisis in 2007–2009 for the domestic financial markets of the investigated countries. It is found that the result of the division is significantly influenced by the proximity of administrative boundaries and historically predetermined close trade and economic channels of interaction between economies. The results obtained can be used to formulate directions in the currency policies of developing countries, including Ukraine.Документ Communication of stakeholders in the process of commercialization of innovations in the world market(Університет імені Альфреда Нобеля, 2022) Shcherbachenko V.O.; Kotenko S.I.; Saher L.Yu.; Shcholokova H.V.It is impossible to commercialize innovations without properly selected participants. Participants are the key to building a reliable commercialization chain capable of quickly and efficiently turning an idea into an innovative product. However, selecting participants in the innovation commercialization chain is a rather complex, lengthy, and appropriate process. The success and speed of commercialization of innovations depend on it. In addition to selecting participants, it is important to ensure communication between them, that is, to establish communication at a qualitative level, achieving harmonious relations. Properly constructed communication interaction will accelerate the introduction of innovations to the market and contribute to forming long-term relationships. The article contains the results of an investigation of stakeholders in the process of innovation commercialization. The study’s purpose is to analyze stakeholders’ communications and interaction in the commercialization of innovations in the international business environment. To achieve this goal, it is necessary to implement the following tasks: to define the stages of stakeholder analysis of innovation commercialization, analyze the degree of their importance and interest, and determine methods of interaction between stakeholders in the international business environment. The main research methods used in the process of writing the article are comparative analysis of scientific publications and research on the work of commercialization of innovations, generalization and visualization map by VOS viewer software analysis of stakeholders, and methods of interaction in the process of commercialization of innovations, in particular the matrix of stakeholders, the Mendelow’s Matrix (“power/interest” matrix), Mitchell-Agle-Wood Stakeholder Model, Accountability Scorecard, Stakeholder’s Map. With the help of the VOS viewer software product, a visualization map was created in connection with the concepts of “commercialization of innovations”, “stakeholders” and related ideas based on information from the Scopus database. While working on the article, literary sources were analyzed close to the research topic. The analysis results confirmed the theory of the forms of interaction between stakeholders in the process of innovation commercialization.Документ COMPARATIVE PROFITABILITY ANALYSIS ON THE GLOBAL INVESTMENT MARKETS(International scientific journal «Internauka». Series: «Economic Sciences», 2023) Bondarchuk Liudmyla; Katerna Olga; Semenova Liudmyla; Shevchenko ValentynaThe article focuses on the comparative analysis of the dynamics of prices and profitability of the investment markets of precious metals (illustrated by the gold market), the Forex exchange market (the currency pair of EUR/USD), and the cryptocurrency Bitcoin. The purpose of the current study is making of the comparative analysis of the price dynamics and its profitability on the certain investment markets of the world, estimating the characteristics of the markets performance, developing of recommendations on the benefits of investing at different planning horizons, and building of the forecast of profitability, by usage of neural networks. It keeps the estimation of the statistical performance of the price dynamics of investment instruments, as well as the study of time series for presence of the deterministic chaos. As for the persistent time series, there was applied the method of sequential R/S analysis to determine the fuzzy memory depth. Taking into account that from the point of view of investment needs, not only the dynamics of the prices of the investment markets is quite significant for the analysis, but also its profitability, there were studied the time series of profitability. The above mentioned characteristics of the TS (statistical and fractal ones) can be used for comparison of the price dynamics both in the context of object-carriers (spacial comparison), and in the time section of comparing the changes in the nature of dynamics at different time intervals, in terms of determining the nature of the "response" to the impact of the environment (external and internal actions), etc. In terms of the stochastic nature of the profitability, it was proposed to study the family of time series of the "delayed" profitability. There was specified the time interval, required for the "delayed" profitability to receive the features of the time series of prices, as well as calculated the fuzzy memory depth. It became the basis for generation of the forecast model of the neural network in the software product Deductor. У статті проведено порівняльний аналіз динаміки цін і прибутковості інвестиційних ринків дорогоцінних металів. (на прикладі ринку золота), валютного ринку Forex (валютна пара EUR/USD) і криптовалюти Bitcoin. Метою даного дослідження є проведення порівняльного аналізу динаміки ціни та її прибутковості на окремих інвестиційних ринках світу, оцінка характеристик функціонування ринків, розробка рекомендацій щодо переваг інвестування на різних горизонтах планування та побудова прогнозу прибутковість, за рахунок використання нейронних мереж. Він зберігає оцінку статистичні показники динаміки цін інвестиційних інструментів, а також дослідження часових рядів на наявність детермінованого хаосу. Що стосується стійких часових рядів, для визначення глибини нечіткої пам'яті застосовано метод послідовного аналізу R/S. Беручи до уваги, що з точки зору З огляду на інвестиційні потреби, не лише динаміка цін на інвестиційних ринках є досить суттєвою для аналізу, а й його прибутковість, досліджувалися часові ряди прибутковості. Наведені вище характеристики ТС (статистичні та фрактальні) можуть бути використані для порівняння динаміки ціни як в розрізі об’єктів-носіїв (просторове порівняння), так і в часовому розрізі порівняння змін характеру динаміки при різні часові інтервали, з точки зору визначення характеру «відповіді» на вплив зовнішнього середовища (зовнішні та внутрішні дії) тощо. З точки зору стохастичності прибутковості запропоновано досліджувати сімейство часових рядів «відкладеної» прибутковості. Вказаний часовий інтервал, необхідний для «відкладеної» прибутковості для отримання особливостей часового ряду цін, а також розрахована глибина нечіткої пам'яті. Він став основою для генерації прогнозної моделі нейронної мережі в програмному продукті Deductor.Документ CONCEPTUAL APPROACH TO THE DEFINITION OF INNOVATIVE-INFORMATION SECURITY OF THE REGION(Економічний вісник ДВНЗ УДХТУ, 2020) Dubnytskyi V.I.; Naumenko N.Yu.; Ovcharenko O.V.; Pysarkova V.R.The article shows the impact of innovative-information security on the economic security of the region. The main risks and problems that have a negative impact on the economic security of the region are analyzed. The necessity to observe the principle of interdependence and interaction of innovation security and information security within the framework of a complex regional economic policy has been proved. The necessity of detailed diagnostics of the state of the regional economy, macroenvironment, innovation ability of the enterprises of the region using the system approach and system analysis is shown. A conceptual approach to the definition of innovative-information security of the economic complex of the region is proposed, taking into account the analysis of threats to information security of the development of innovative activity in the form of nine elements of the block diagram: identification and classification of threats to the innovative-information security of the region; the formation of a system for monitoring the innovative-information security of the region; substantiation of the system of indicators and information base for the process of diagnostics of innovative-information security of the region; pre-planned research of the state of innovation activity and the level of providing innovation and information security (by component – innovation) of the region; development of the program of diagnostics of innovative-information security of the region; conducting economic and statistical analysis on the components of innovation and information security of the region; conducting situational and strategic analysis on the situation of innovative-information security of the region; quantitative assessment of the state of innovative-information security and determination of preventive measures; development of program-targeted measures to neutralize threats to the innovative-information security of the region. Formation of the current innovative-information policy of the region is based on the principles of interdependence and interaction of innovation security and information security. Measures have been developed to ensure innovative-information security of the region.Документ DEVELOPMENT OF THE BEAUTY INDUSTRY IN THE UNITED ARAB EMIRATES ON THE EXAMPLE OF BARBARELA BEAUTY SALON (ABU DHABI).(Дніпро: Університет імені Альфреда Нобеля,, 2024-04-18) Білоткач Ігор АнатолійовичThe thesis states that the cosmetics and personal care market is booming and is one of the fastest growing consumer markets, mainly due to the cosmetics and skin care segments. The main reason for this strong growth is the generational shift with the arrival of younger consumers in the market. At the same time, this shift is being amplified by social media, internationalization and e-commerce, which have a significant impact on purchasing behavior when it comes to cosmetics. It is emphasized that with proper business organization, the beauty salon "Barbarela" can gain a fairly significant potential to meet the needs of its consumers and achieve the goal of the owner's activities.Документ Ecological and Economic Reasoning for Growing Vegetable Crops.(Журнал: Review of Economics and Finance, 2023-07) Білоткач Ігор АнатолійовичThe problem of growing ecologically safe vegetable crops with minimal economic costs in modern conditions of agricultural production is extremely urgent. At the same time, it is very important to study the features of heavy metals migration in the soil-plant system under the influence of fertilizers, as well as to justify the economicfeasibility of their application. The article analyzes the aspects of translocation of heavy metals to vegetable produce under the effect of organic fermented fertilizer (made based on of chicken manure and peat), as well as a complex microbiological preparation. It was found that the use of organic fermented fertilizer and microbiological preparation under different fertilization systems decreased the intake of toxic metals – cadmium and plumbum – to carrots and cabbage heads, and increased the content of trace metals – zinc and copper. Separate application of 11 t/ha FF, integrated application of 5.5 t/ha with the Azoter formulation, as well as tillage with the formulation on the background of N30 provided a decrease of the plumbum intake rate in carrot root crops compared to the control by 34; 42 and 26%, cadmium – by 7; 14 and 28%, and increase the intensity of copper translocation in to roots, respectively, by 9; 5 and 6%, zinc – by 2; 3 and 1%. The intensity of plumbum intake in cabbage heads with the introduction of 10 t/ha FF separately, 5 t/ha in combination with a microbiological preparation and after application of the preparation on the background of N25 decreased by 20, 36 and 24% respectively, cadmium – by 17; 17 and 34%, and the conversion factor of copper in the product increased by 26; 10 and 7%, zinc – by 6; 2 and 1%. The economic expediency of using fertilizers for growing vegetable crops is also studied.Документ ECONOMIC SECURITY MANAGEMENT AT THE MESO-LEVEL: METHODOLOGICAL AND LEGAL APPROACH(Regional Science Inquiry, 2021) OVCHARENKO Olga; SMIESOVA Viktoriia; IVANOVA Maryna; KOVTUN Nataliia; ZOLOTUKHINA LiliyaIn current conditions, one of the main tasks of state and regional government bodies is to ensure economic security at the meso-level. The solution to this problem requires, on the one hand, the development of a methodological approach for the management bodies to conduct an express assessment of economic security in the region, and on the other hand, the development of directions for legal regulation of economic security at the regional level, with the aim of increasing the level of economic security of depressed regions. The purpose of the article is to substantiate a methodological approach for conducting an express assessment of the economic security of regions as a basis for making managerial decisions in this sphere, and to substantiate the directions of legal regulation of economic security at the meso-level. The paper proposes the key indicators for the express assessment of economic security at the regional level. The authors have analyzed methodological approaches, which are available in economic science and practice, to the analysis of the level of economic security of the country and regions. The expediency of using cluster analysis for express assessment of regional economic security has been substantiated. The effectiveness of this approach has been tested on the example of the regions in Ukraine. A cluster analysis was performed for each individual indicator of economic security, as well as for all the five indicators. Leaders and outsiders in terms of economic security were identified. It has been proven that the economic security of the regions is determined by the results of their activities, the creation of the foundations by the governing bodies for the development of production and investment, employment and income of the population. The article has proposed directions of legal regulation of economic security in Ukraine, aimed at leveling threats to economic security and creating a favorable institutional and economic environment in the depressed regions of Ukraine.Документ Economic security of regions: A methodological approach to assessment, management, and legal regulation(REGION The Journal of ERSA Powered by WU, 2022) Ovcharenko O.; Korotka L.; Smiesova V.; Kuchkova O.; Karpenko R.At the present stage of development, one of the major problems of regions is ensuring their economic security. This requires the development of effective methodological approaches to assess economic security at the regional level by governing bodies, and the development of directions for regulating economic security at the local and state levels. The purpose of the article is to form methodological tools for assessing the economic security of regions based on the method of fuzzy modeling, to develop approaches to managing the economic security of a region by public authorities and local governments. The article has proposed and analyzed indicators for assessing the economic security of regions. The scientific novelty of the article is the use of fuzzy modeling to assess the economic security of regions. This method, unlike others, allows you to use fuzzy input data in simulation modeling and obtain output data that can be reduced to crisp values using defuzzification methods. The expediency of using fuzzy logic tools to assess economic security at the meso-level has been substantiated. The effectiveness of the practical application of the proposed approach has been tested based on assessing the economic security of the regions in Ukraine. The integral index of economic security has been modelled, together with its components: investment, innovation, financial, foreign economic, demographic, social security, and security of economic activity. For the demonstration of the practical application of the proposed methodological approach, the data of 10 regions of Ukraine has been analyzed and their economic security has been assessed. The directions of economic and legal regulation of the analyzed regions of Ukraine, which are characterized by crisis and low level of economic security and its components, have been offered.Документ Features of institutional marketing development in Ukraine(University of Economics and Humanities 43-300, ul. gen. Wł. Sikorskiego 4-4c, Bielsko-Biala, Poland, 2021-12-16) Білоткач Ігор АнатолійовичThe current stage of development of the economic situation in Ukraine puts forward complex requirements for management methods and systems at enterprises in order to ensure not only the necessary efficiency of their development, but in some cases, their existence in an open market environment. One of the main directions of development of the sphere of management is the marketing concept, the implementation of which is aimed at concentrating the efforts of all structural divisions of enterprises on obtaining a product that will maximally satisfy the needs of consumers, and its implementation will be economical. effective for the company and society. The concept of institutional marketing defines the activities of subjects of the institutional economy within the framework of achieving maximum consumer satisfaction of economic agents in the rules, norms and mechanisms of restrictions in market activity based on the principle of purposeful interaction, which, as a result, should lead to complete socio-psychological satisfaction of the entire society.Документ Features of monetary policy implementation in Ukraine(Journal of critical reviews (JCR), 2020) Sazonets Igor (Сазонець Ігор); Melnyk Lesia (Мельник Леся); Pushko Ruslan (Пушко Руслан); Gavrilko Tetiana (Гаврилко Тетяна); Krochak Oksana (Крочак Оксана); Mishustina Tetiana (Мішустіна Тетяна); Shevchenko Valentyna (Шевченко Валентина Миколаївна)The features of monetary policy implementation in Ukraine was analyzed in this work. There was shown the dependence of the Ukrainian currency market on migrant workers' remittances. The dollarization of the Ukrainian economics has a negative influence with it. However, a balanced approach is required to solve this problem. According to the authors' point of view, an important task of monetary policy in Ukraine is attracting free cash of individuals and enterprises in foreign currency into the banking system and into the real sector of the economy. The increasing process in international foreign reserves will enhance the stability of the national currency. У цій роботі проаналізовано особливості здійснення монетарної політики в Україні. Показана залежність українського валютного ринку від грошових переказів робітників-мігрантів. Доларизація української економіки має негативний вплив на це. Однак для вирішення цієї проблеми необхідний зважений підхід. На думку авторів, важливим завданням монетарної політики в Україні є залучення вільних грошових коштів фізичних осіб та підприємств в іноземній валюті в банківську систему та в реальний сектор економіки. Зростання процесу міжнародних іноземних резервів посилить стабільність національної валюти.Документ Features of the marketing audit of the institutional distribution system of organic products(Bielsko-Biala: WSEH. [E-edition], 2024-12-10) Білоткач Ігор АнатолійовичIt is argued that the development of competitive agriculture is important for creating jobs and ensuring the income of producers in the agricultural sector of the economy of any country, especially in periods of economic recession and other socio-economic difficulties. Despite the difficult circumstances in which the world economy is currently located, the production of high-quality and useful agricultural products is constantly provided with a certain demand. It is emphasized that the basis for the effectiveness of implementing a certain marketing mechanism for promoting organic agricultural products in modern business conditions is the marketing audit toolkit of motivational, technological, investment, financial, tax, and operational capabilities, which are optimally combined within a single economic architecture for the sale of organic agricultural products, the mechanism of effective interaction of which is at the center of further scientific research.Документ Financing the Production of Fixed Assets of Woodworking Enterprises: Innovation and Investment Aspect(ФІНАНСОВО-КРЕДИТНА ДІЯЛЬНІСТЬ: ПРОБЛЕМИ ТЕОРІЇ ТА ПРАКТИКИ, 2022) Olena Shuplat; Valentyna Shevchenko; Nataliia Lutsiv; Serhii Nekrasov; Halyna HovdaThe current market economy implies that the search for effective sources of financing the fixed assets reproduction is one of the key tasks in managing the fixed capital of the economic entity. In the changing external environment, modernized equipment of enterprises provides an opportunity to carry out innovative activities, as well as to implement investment projects. The aim of the research was to outline a modern approach to financing the reproduction of fixed assets based on the identification of the relationship between investments and innovations in this process. The research involved the following methods: analysis and synthesis to determine trends in the dynamics of capital investment in Ukraine and the Republic of Poland; regression analysis to forecast the capital investment volume in Ukraine and the Republic of Poland; the internal rate of return to evaluate the effectiveness of the innovation and investment project of a woodworking enterprise. Capital investment volumes in Ukraine and Poland are determined. The 2025 capital investment volume is projected at $8.02 billion in Ukraine (provided a stable rate of further economic decline), and at $110.2billion in the Republic of Poland. The strategic priorities for the development of woodworking enterprises are outlined: the production of innovative products; implementation of effective solutions for products and markets provided full implementation of innovation and investment strategy; focus on current market needs; ensuring a minimum degree of risk with maximum control of the innovation and investment project; achieving a short-term return on investment with maximum liquidity of the project and the implementation of innovation and investment strategy. An innovation and investment project were developed for the production re-equipment to create an innovative model of interior doors, and its economic justification was carried out. Сучасна ринкова економіка передбачає, що пошук ефективних джерел фінансування відтворення основних засобів є одним із ключових завдань управління основним капіталом суб’єкта господарювання. У мінливому зовнішньому середовищі модернізується обладнання підприємств дає можливість здійснювати інноваційну діяльність, а також реалізовувати інвестиційні проекти. Метою дослідження було окреслити сучасний підхід до фінансування відтворення основних фондів на основі виявлення взаємозв’язку інвестицій та інновацій у цьому процесі. У дослідженні брали участь методи: аналізу та синтезу для визначення тенденцій динаміки капітальних інвестицій в Україні та Республіці Польща; регресійний аналіз для прогнозування обсягів капітальних інвестицій в Україні та Республіці Польща; внутрішня норма прибутку для оцінки ефективності інноваційно-інвестиційного проекту деревообробного підприємства. Визначено обсяги капітальних інвестицій в Україні та Польщі. Обсяг капіталовкладень у 2025 році в Україні прогнозується на рівні $8,02 млрд (за умови стабільних темпів подальшого економічного спаду), у Республіці Польща – $110,2 млрд. Окреслено стратегічні пріоритети розвитку деревообробних підприємств: виробництво інноваційної продукції; впровадження ефективних рішень для продуктів і ринків за умови повної реалізації інноваційної та інвестиційної стратегії; орієнтація на поточні потреби ринку; забезпечення мінімального ступеня ризику при максимальному контролі інноваційно-інвестиційного проекту; досягнення короткострокової окупності інвестицій при максимальній ліквідності проекту та реалізації інноваційно-інвестиційної стратегії. Розроблено інноваційно-інвестиційний проект переоснащення виробництва для створення інноваційної моделі міжкімнатних дверей та проведено його економічне обґрунтування.Документ IMPLEMENTATION OF THE STRATEGY FOR THE SUSTAINABLE ECONOMIC DEVELOPMENT MANAGEMENT OF TOURIST BUSINESS ENTERPRISES(Research and Practice, 2022) Iryna Yanenkova; Valentyna Shevchenkо; Iryna KyrchataThe scientific and methodological approach to assessing the strategy for the current development management of tourism enterprises has been improved, which consists in determining the overall indicator by criteria such as enterprise performance and resistance to financial and commercial risks, which allows diagnosing the level of the current development strategy and developing management measures for its adjustment. As a result of the study, tourism enterprises have been divided into three groups: enterprises with a high level of development strategy assessment, enterprises with a medium level of development strategy assessment, and enterprises with a low level of development strategy assessment. The organizational basis for the implementation of the strategy of the integrated development of tourism enterprises has been developed, providing for the implementation of this strategy for each of the functional components such as economic security strategy, financial strategy, investment strategy, innovative strategy, and information strategy. It has been established that the basis of the integrated development strategy is such a combination of enterprises, due to which there is an interaction of enterprises and redistribution of efforts to counter various environmental risks. The criterion for the formulation of alternative development strategies is the types of enterprises that unite. Удосконалено науково-методичний підхід до оцінки стратегії поточного управління розвитком туристичних підприємств, який полягає у визначенні загального показника за такими критеріями, як результативність діяльності підприємства та стійкість до фінансових і комерційних ризиків, що дозволяє діагностувати рівень поточного розвитку туристичних підприємств. стратегія розвитку та розробка управлінських заходів щодо її коригування. У результаті дослідження туристичні підприємства були розділені на три групи: підприємства з високим рівнем розвитку оцінка стратегії, підприємства із середнім рівнем оцінки стратегії розвитку та підприємства з низьким рівнем оцінки стратегії розвитку. Розроблено організаційні основи реалізації стратегії комплексного розвитку туристичних підприємств, що передбачають реалізацію цієї стратегії за кожним із функціональних компонентів, таких як стратегія економічної безпеки, фінансова стратегія, інвестиційна стратегія, інноваційна стратегія, інформаційна стратегія. стратегія. Встановлено, що основою інтегрованої стратегії розвитку є таке поєднання підприємств, завдяки якому відбувається взаємодія підприємств і перерозподіл зусиль для протидії різноманітним екологічним ризикам. Критерієм формулювання альтернативних стратегій розвитку є типи підприємств, що об'єднуються.