Перегляд Scientific periodicals of the UAN / Наукові періодичні видання УАН за Ключові слова "Belarus, representation, tourist guide, cultural colonialism, the Other."
(Університет імені Альфреда Нобеля, 2018) Blishch, V.
T
he theoretical framework of the current paper is formed by the cornerstones that
become the methodological landmarks of the analysis. First, it is a constructivist
approach to the discourse of tourist guides implying that in the linguistic representation
of people, places, or events discursive choice not only depicts reality but creates its ideologically
preferable version. It is obvious that such concepts as representation and the Other are key to
the postcolonial studies that investigate the interaction between different sociocultural powers
in society, and the mechanism of Western cultural dominance over the East.