Бакалаври Маркетинг

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https://ir.duan.edu.ua/handle/123456789/1984

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  • Ескіз
    Документ
    ANALYSIS OF ENVIRONMENTAL FACTORS AND THEIR CONSIDERATION IN THE MARKETING ACTIVITIES OF AN ENTERPRISE
    (2024) Brui I.I.
    The diploma thesis is dedicated to exploring the impact of the external environment on the marketing activities of an enterprise. It includes an analysis of key external factors such as economic, socio-cultural, political, technological, and environmental aspects, as well as their influence on marketing strategies. The thesis discusses theoretical foundations of environmental analysis, methods of conducting analysis, and practical examples of its application in the marketing strategy of an enterprise.
  • Ескіз
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    ANALYSIS OF THE ADVERTISING MARKET AND IMPROVEMENT OF THE MARKETING MIX OF THE ADVERTISING AGENCY
    (2024) Popeiko Z.M.
    In this Bachelor's qualificaiton work, study on the modern principles of advertising activities of enterprises in a competitive market environment and the theoretical foundations and methods of implementing advertising activities in the practice of an advertising agency were conducted, and, as a result, practical recommendations for improving the advertising activities of an advertising agency, were conducted. The work also analyses the marketing budget and the expected results of the activities to achieve the goal of effective agency promotion on the Internet.
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    COMPETITIVENESS OF THE ENTERPRISE AND THE MAIN DIRECTIONS OF ITS IMPROVING
    (2024) Chebanova I.A.
    The bachelor's thesis examines the theoretical and methodological foundations of enterprise competitiveness, evaluates the competitiveness of LLC "Pyatikhatsky Plant of Metallurgical Mixtures" in the defined marketing environment, and proposes directions for its improvement. A comprehensive analysis of the product market for LLC "Pyatikhatsky Plant of Metallurgical Mixtures" was conducted, including competitor analysis, market segmentation, identification of target segments, and product positioning. Given the specifics of the company's products and competitive conditions, the implementation of a product model for organizing the marketing department was proposed. It is recommended to conduct a marketing audit twice a year by the company's own efforts, which will enhance the competitiveness of the company in the market.
  • Ескіз
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    CONSUMER BEHAVIOR, ITS PECULIARITIES AND SIGNIFICANCE FOR ENTERPRISE’S MARKETING ACTIVITY
    (2024) Gerasymovych A.I.
    The theoretical foundations of analysis of consumer behaviour in the context of the enterprise's marketing strategy are studied. The influence of marketing tools of the company "GoMage" on consumer behaviour is analysed using SWOT-analysis, PESTEL-analysis and other methods that allow to assess the internal and external environment of the company. An analysis of the results of observation and focus group research aimed at determining the effectiveness of the “GoMage” company's marketing activities at the consumer level is carried out. On the basis of the obtained data, marketing recommen
  • Ескіз
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    DEVELOPMENT AND ORGANISATION OF AN ADVERTISING CAMPAIGN
    (2024) Stepanovych V.V.
    The qualification work is divided into 3 parts: theoretical, analytical and practical. The work is aimed at understanding how to organise and develop an advertising campaign that would be placed on several platforms. The stages of developing an advertising campaign, how to form a budget, and how to evaluate the effectiveness of these actions were outlined. For the company “Nasha Ryaba”, an analysis of the company's activities, an analysis of the market in which the company operates, a SWOT analysis were conducted and a draft advertising campaign was developed with proposals for the budget that should be allocated for these actions.
  • Ескіз
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    Development of a program to promote a new product onto the market
    (2023) Borodina Y.M.
    This bachelor's thesis is devoted to the development of a program for the promotion of a new product onto the Ukrainian market. The main goal of the study is to develop an effective promotion program for the Carlsberg Ukraine company to successfully introduce their new product onto the market and promote it to the target audience. The work includes a comprehensive analysis of the market, including the study of the characteristics of the target segment, the competitive environment, trends and changes in the market. A marketing program is being developed, which includes strategies for product positioning, branding, advertising and promotional activities. At the same time, the peculiarities of the target segment, their needs, expectations and methods of communication are taken into account.
  • Ескіз
    Документ
    DEVELOPMENT OF ACTIVITIES TO IMPROVE MARKETING COMMUNICATION POLICY OF THE ENTERPRISE
    (2024) Fedko M.M.
    In bachelor’s thesis the theoretical and methodological basis of the marketing communication policy of the company, carried out market analysis, and developed recommendations for the development of activities to improve the marketing communication policy of the company “Mais” in the corn seeds market. Given the nature of the products of “Mais” and the competition environment, recommendations are made to improve marketing communication policy.
  • Ескіз
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    Development of marketing activities to form a positive image of the company
    (2023) Volkova M.O.
    The bachelor’s thesis were considered the theoretical foundations of the company's image, an analysis was made of how to form a positive image, an analysis of the market in which the company operates, a SWOT analysis was performed, a marketing study of the most effective factors for creating a positive image was conducted, and recommendations were developed for improving Bayer's work.
  • Ескіз
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    DEVELOPMENT OF MARKETING ACTIVITIES TO IMPROVE CUSTOMER SERVICE OF THE ENTERPRISE
    (2024) Hryshyna A.Ye.
    In the qualification work of the bachelor, the theoretical and methodological foundations of the client service of the enterprise were considered, a marketing analysis and a marketing audit of the activities of the enterprise "RUSH" aimed at the development of the client service of the brand "Eva" were carried out. Taking into account the specifics of the operations of the company, it was suggested to integrate the AI model into the customer service, it was recommended to choose a contractor who specializes in the development, support and integration of the AI model. Making such a decision will contribute to the improvement of the company's customer service, as well as other areas of the company's activity
  • Ескіз
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    Development of marketing activities to improve customer service of the enterprise
    (2023) Horbunov I.D.
    In the bachelor's thesis the theoretical and methodological marketing measures to improve customer service of enterprises are considered, marketing analysis is carried out, recommendations for improving the organisation of marketing activities of the enterprise "The Credit Thing" are developed to improve the service. Taking into account the specifics of the services of "The Credit Thing" enterprise and competitive conditions, the introduction of marketing measures has been proposed, which will increase the competitiveness of "The Credit Thing" enterprise in the market.
  • Ескіз
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    Development of marketing activities to promote the product on the Internet
    (2023) Krutii Y. Y
    In the qualification work, the theoretical and methodological foundations of the development of mmarketing measures for promotion on the Internet were considered, an analysis of the marketing activity of the enterprise was carried out, recommendations were developed for improving the promotion on the Internet of the enterprise "Elite Models Ukraine". For the model agency Elite Models Ukraine, taking into account its features, it was proposed to implement new measures for promotion on the Internet, and optimization of the agency's social networks was also carried out.
  • Ескіз
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    DEVELOPMENT OF MARKETING MEASURES TO PROMOTE THE PRODUCT ON THE INTERNET
    (2024) Kosharna O.O.
    The qualification work analyses the development and implementation of marketing strategies for a product on the Internet. Modern concepts and tools of marketing in the digital space were studied, and their impact on product promotion was determined. The analysis of the current state of the company ‘FOP Kholodova Kristina Igorevna’ in the context of online marketing allowed to identify key aspects and develop recommendations for its improvement. The article also analyses the marketing budget and the expected results of the activities to achieve the goal of effective product promotion on the Internet.
  • Ескіз
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    Development of the company’s product promotion system
    (2023) Cherep K. A
    The qualification paper analyzes the theoretical and methodological foundations development of the company's product promotion system. The main indicators of product promotion and marketing are analyzed the company's policy and the level of its competitiveness on the market is determined domestic sales market. Conducting a SWOT analysis of the enterprise and the services that it provides, the main services of this company that can bring it the greatest profits and reach the national level are identified. The article presents proposals for the company's entry into New Sales markets due to the correct system of promotion in the national market. An assessment of the effectiveness of the proposed measures is given and their effectiveness for the study is proved businesses.
  • Ескіз
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    Ice cream market research and introduction of a new product onto the market
    (2023) Morenets V.V.
    The bachelor's thesis the theoretical and methodological bases of marketing activities for the launch of a new product were considered, market segmentation and research of the marketing complex of a new type of ice cream were conducted, approaches to evaluating the effectiveness of the development of a new ice cream were determined, and recommendations were developed for the introduction of a new product to the ice cream market in Ukraine «Lasunka». Taking into account the nature of the activity of the enterprise «Lasunka» and the competitive environment in the ice cream market, it is recommended to conduct marketing research and segmentation, use targeting and positioning marketing in order to successfully introduce a new product and occupy a niche in the ice cream market.
  • Ескіз
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    Improvement of the enterprise’s marketing communications mix using the Internet
    (2023) Khomenko A.O.
    У бакалаврській роботі розглянуто теоретико-методичні засади організації та управління маркетингом підприємства, проведено маркетинговий аналіз та маркетинговий аудит підприємства, розроблено рекомендації щодо удосконалення організації маркетингової діяльності компанії "Гарднер Денвер". З урахуванням специфіки продукції компанії "Гарднер Денвер" та конкурентних умов запропоновано шляхи вдосконалення маркетингових комунікацій. На основі оцінки економічної ефективності визначено, що запропоновані заходи підвищать ефективність діяльності компанії та вплинуть на зростання її інноваційного потенціалу, що сприятиме підвищенню конкурентоспроможності підприємства "Гарднер Денвер" на ринку.
  • Ескіз
    Документ
    IMPROVING THE COMMUNICATION POLICY OF AN ENTERPRISE BY MEANS OF INTERNET MARKETING
    (2024) Trotsenko O.O.
    In bachelor’s thesis considered the theoretical foundations of the company's communication policy and Internet marketing, analyzed the communication policy of Antron LLC, developed recommendations for new strategies for using Internet marketing in the communication policy of Antron LLC. Comprehensive Internet marketing strategies are proposed, which will have a proactive approach to interaction with the target audience through various digital channels, combined with the experience of a specialized manager of digital media, which will contribute to the improvement of LLC.
  • Ескіз
    Документ
    INTERNET MARKETING AS A MEANS OF IMPROVING THE COMMUNICATION ACTIVITY OF THE ENTERPRISE
    (2024) Solomonova D.A.
    In the bachelor’s thesis, the theoretical aspects of communication activities of enterprise are researched, in particular, the concept and principles of marketing communications, the role of communications in strategic management, and the main tools and channels of communications at the enterprise. An analysis of the economic activity of "Oleina" trademark is carried out, including a description of the activity, analysis of the existing system of sales promotion, market, segmentation and positioning of goods, as well as SWOT-analysis. Directions for improving the Internet marketing at enterprise are proposed. Specific measures for website development, search engine marketing (SEM), social media presence (SMM) and content marketing have been developed. A marketing budget is developed and an economic justification of the proposed measures aimed at improving the efficiency of communication activities, increasing sales and improving the image of the enterprise is carried out. The implementation of the proposed measures will contribute to the sustainable development of "Oleina" brand and increase its competitiveness in the market.
  • Ескіз
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    INTERNET MARKETING: SEO AND SMM PROMOTION
    (2024) Petrenko H.O.
    In master’s thesis, the theoretical and methodological foundations of the organization and control of the marketing activity of the enterprise were considered, a marketing analysis and a marketing audit of the activity were carried out, recommendations were developed for improving the organization of the marketing activity of the real estate agency "Alanya GRAND" on the Internet: in search engines and social networks. Taking into account the specifics of the services of the "Alanya GRAND" company, it is proposed to implement the organization of the SEO and SMM department, and it is recommended to develop a content plan taking into account the analysis of the target audience, its needs and desires.
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    Marketing activity of the enterprise and ways to improve it
    (2023) Nahaitseva O.S
    In the bachelor's qualification work, modern approaches to the essence of marketing activity and marketing management at the enterprise were considered, the state of the marketing activity of the Symbol enterprise was analyzed and evaluated, and ways of improving the marketing management of the Symbol network business were developed. Taking into account the specifics of the company's products and competitive conditions, it is proposed to select a target segment for the development of a complex of modern marketing communications based on a client-oriented approach.
  • Ескіз
    Документ
    The mechanism of developing and holding a specialized exhibition
    (2023) Bezsmertnyi Illia