Кафедра підприємництва, торгівлі та біржової діяльності

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https://ir.duan.edu.ua/handle/123456789/41

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Зараз показуємо 1 - 20 з 70

Assortment matrix as a basis for assortment planning
(2023) Harmider L.D., Honchar L.A., Serhieieva O.R., Vinichenko M.M.
Cognitive Aspects of the Strategic Management System under Uncertainty
(Postmodern Openings, 2022-08-08) Tetiana KULINICH; Ruslana PIKUS; Oksana KUZMENKO; Svetlana VASILIEVA; Victoria MELNIK5; Mariia OREL
The importance of the topic of the article lies in the need to explain the cognitive aspects of the strategic management system under uncertainty. The purpose of the article is the need to study and substantiate the importance of cognitive aspects of the system of strategic management in conditions of uncertainty; a comparative analysis of different approaches to strategies in conditions of uncertainty, identifying their features and differences from the provisions of the classical strategic management; to classify the angles of the system of strategic management in conditions of uncertainty, comparing different approaches; to characterize cognitive concepts of fast strategies in conditions of uncertainty. The article analyzes the importance of cognitive aspects of the strategic management system in conditions of uncertainty; a comparative analysis of different approaches to strategies in conditions of uncertainty is made, their features and differences from the provisions of classical strategic management are revealed and analyzed; angles of strategic management system in conditions of uncertainty are classified, a comparison of different approaches is made; cognitive concepts of fast strategies in conditions of uncertainty are characterized. At the present stage there is a rather acute need to quickly study the cognitive aspects of the strategic management system under conditions of uncertainty.
Comprehensive System of Financial and Economic Security of the Enterprise
(International Journal of Management, 2020-06-17) Olena Stashchuk; Andrii Vitrenko; Oksana Kuzmenko; Hanna Koptieva; Olena Tarasova; Liudmyla Dovgan
The article considers the main aspects of the formation of a comprehensive system of financial and economic security of the enterprise. It is revealed that the financial and economic security of the enterprise is its ability to ensure stability in both current and future periods, to minimize and neutralize the impact of risks, threats and dangers. It is established that the basis of a comprehensive approach is to achieve financial stability of the enterprise, its protection from the negative effects of internal and external threats. That is, the complexity of the system of financial and economic security of the enterprise is realized through the integration of a set of measures, the mechanism of their generation and provision. The article describes the method of building a system of the comprehensive evaluation of the system of financial and economic security of the enterprise, using the tree of goals and the tree of assessments. It is shown the ability to relate specifically defined values and explore the nature of their interdependence to be able to choose the best option to achieve the expected result.
CRISIS PHENOMENA AS AN INCENTIVE TO INTENSIFY E COMMERCE OF THE ENTERPRISE
(Journal of Theoretical and Applied Information Technology, 2021-10-15) Pavlova Valentyna; Tetiana Murovana; Nataliia Sarai; Viktoriia Velychko; Kostyantyn Illyashenko; Hanna Hryshyna
The latest global crisis has negatively affected the global economy as a whole, but it has had a stimulating effect on e-commerce. Electronic commerce around the world has intensified with a breakthrough in sales and transactions. While virtually the entire world has imposed restrictions to contain the spread of the pandemic, Internet technology and e-commerce have helped many enterprises stay afloat and the impetus for a massive transition to online. Today, global digitalization allows you to make purchases without leaving your home. At the same time, customers get a complete picture of the product using modern IT technologies, such as AR & Video Consultations, Voice robots and Assistants, make payments using new payment systems, and receive the goods as soon as possible. At the same time, e-commerce faced several challenges. The article examines the trends in the development of e-commerce in the world and the correction of the share of e-commerce in total retail sales in connection with the crisis. Changes in the structure of the e-commerce market of enterprises under the influence of the crisis phenomena are noted. The article identifies the main problems that e-commerce enterprises faced during the last global crisis and the ways to solve them. Technological trends in the global e-commerce market are noted, such as chatbots, blockchain, artificial intelligence, mobile commerce, etc. The article also indicates the main trends in the development of e commerce under the influence of the crisis. These tendencies are aimed at creating conditions that will quickly or even automatically close the questions and doubts of the user regarding the purchase of goods in the online store and at attracting the most "hot" visitors. The surge in e-commerce due to the crisis has led to increased online businesses and increased competition. Each salesperson fights for a customer, and searching for solutions to win customers generates new trends in online sales. The article highlights the following trends that are necessary to maintain positions in e-commerce: process automation; focus on m-commerce; the use of voice assistants and robots; the use of new different payment methods, including new ones; organization of fast delivery, etc.
Development of the Logistics 4.0 Concept in the Digital Economy
(2020) Trushkina N., Dzwigol H., Serhieieva O., Shkrygun Yu.
DIRECTIONS OF INCREASE OF COMPETITIVENESS OF THE ENTERPRISE
(International Journal of Innovative Technologies in Economy, 2018-05-17) Kuzmenko, Oksana
Methodical and practical approaches to determining the directions of increasing the competitiveness of the enterprise in the conditions of globalization as one of the criteria of efficiency and demand for products
Ecological and Economic Aspects of Innovative Development of Urban Logistics Infrastructure Taking Considering Pandemic Constraints
(IJCSNS International Journal of Computer Science and Network Security, 2022-03) Svitlana Rusanova; Olexiy Kuzkin; Hryhorii Melkonov; Yuliana Lavrushchenko; Oksana Kuzmenko; Viktoriia Zhurian
The relevance of the topic is determined by the existence of inconsistencies between economic and environmental aspects of innovative development of urban logistics infrastructure, as well as the conflict of public, state and private commercial interests in this issue. The purpose of the article is to determine the principles and effective tools for innovative development of urban logistics infrastructure, taking into account pandemic constraints. The influence of the environmental aspect on the dynamics of transport flows was analyzed in detail and characterized, the scheme of determining the optimal solution for the development of the city was proposed considering the compromise between economic and ecological interests of society, state and business entities. A scheme of innovative development of urban logistics infrastructure under pandemic constraints was also developed. Materials of the article are relevant for developers of city plans, managers of urban logistics infrastructure, employees of enterprises participating in transport and logistics markets, scientists, and doctoral students
Economic Consequences of Artificial Intelligence and Labor Automation: Employment Recovery, Transformation of Labor Markets, and Dynamics of Social Structure in the Context of Digital Transformation
(Economic Affairs, 2023-11-23) Pavlova Valentyna; Anastasiia Tokunova; Dmytro Polozhentsev; Yuliia Teres
Globalization, industrialization, and digitalization have led to structural changes in the economy and labor markets, affecting their internationalization, flexibility, labor mobility, and the emergence of new forms of employment. The purpose of the academic paper is to identify the economic consequences of digital transformation and automation of labor markets on the example of the EU-27 countries for the period 2013-2022. The structural-functional analysis was used in the academic paper to characterize and systematically study the economic consequences of digitalization and automation in the labor markets of the EU-27 countries. The functioning of the labor market in various EU-27 countries in the context of digital transformation is characterized by a number of features. The EU-27 labor markets are characterized by rapid employment recovery, especially during the pandemic and economic downturn in 2020, and employment revival in 2021-2022.
Economic Consequences of Artificial Intelligence and Labor Automation: Employment Recovery, Transformation of Labor Markets, and Dynamics of Social Structure in the Context of Digital Transformation
(Economic Affairs, 2023-12-07) Pavlova Valentyna; Anastasiia Tokunova; Viktor Zvonar; Dmytro Polozhentsev; Yuliia Teres
Globalization, industrialization, and digitalization have led to structural changes in the economy and labor markets, affecting their internationalization, flexibility, labor mobility, and the emergence of new forms of employment. The purpose of the academic paper is to identify the economic consequences of digital transformation and automation of labor markets on the example of the EU-27 countries for the period 2013-2022. The structural-functional analysis was used in the academic paper to characterize and systematically study the economic consequences of digitalization and automation in the labor markets of the EU-27 countries. The functioning of the labor market in various EU-27 countries in the context of digital transformation is characterized by a number of features. The EU-27 labor markets are characterized by rapid employment recovery, especially during the pandemic and economic downturn in 2020, and employment revival in 2021-2022/
Entrepreneurship in the Era of the Digital Economy. Neuroeconomic Aspect
(BRAIN. Broad Research in Artificial Intelligence and Neuroscience, 2023-12-01) Lyubov LYTVYN; Anatoliy HRYHORUK; Viktoriia ORLOVA; Volodymyr SHCHERBYCH; Olena SERHIEIEVA; Gennadii RIABTSEV
Total technologization inherent in the present encourages economic units, and especially enterprises, to adapt to the requirements of the era of the digital economy. In order to achieve the main goal of activity, entrepreneurs need to make decisions, applying not only generally accepted economic knowledge, but also take into account the emotional state, values and ethical preferences of their consumers. The issue of synergistic application of digital capabilities and scientific achievements in brain research and their adaptation to the economic sphere in business activities is becoming relevant. The purpose of the study is the analysis of entrepreneurial activity in the era of the digital economy in the aspect of neuroeconomic development. A high technical and intellectual level in the era of the digital economy requires entrepreneurs to be constantly up-to-date. An interdisciplinary approach is becoming more effective in training entrepreneurs, which includes not only economic and digital sciences, but also psychology and neurophysiology, which allows expanding the methodology and deepening knowledge about a person. The study of the influence of brain activity on the emotional mood and preferences of consumers has modified standard marketing approaches. The synthesis of marketing science with neurophysiology expands the opportunities of entrepreneurs to study customer preferences and improve their products. Synthesizing the economic meaning of enterprise activity and the way to achieve this meaning led to the digitalization of business activity. Innovative solutions of enterprise activity and the use of digital technologies are the key factors in the development of contemporary enterprises.
Formation of target segments of consumers as a component of effective strategic management
(2017-07-07) Orlova, Victotiya
HUMAN RESOURCES IN THE SYSTEM OF ENTERPRISE STRATEGIC MANAGEMENT
(Економічний нобелівський вісник, 2016-07-07) PAVLOVA, V.A.; ORLOVA, V.N.
The problems associated with the studying of the level of the enterprise human resource provision and requirements have been analyzed. The groups of workers at the level of their opportunities for career growth and learning ability have been formed. The approaches to the integration of motivational incentives to the staff development and participation in the implementation of the strategy have been offered. The criteria for assessing the staff competitiveness from the positions of both managers and clients have been obtained
Identification And Assessment Of External Risks Of The Enterprise's Foreign Economic Activity
(INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH, 2020-02-15) Pavlova, Valentyna; Nesterova, Kateryna; Marchenko, Valentina; Lazebnyk, Lazebnyk; Burkova, Liudmyla; Omelchuk, Lesia
Recommendations on identification and assessment of external risks of foreign economic activity of the enterprise are developed in the article, namely, the algorithm of sequence of risk management is proposed, recommendations for identification of external risks of foreign economic activity of the enterprise are developed, namely the use of three-dimensional model of identification of risks of foreign economic activity, tabular description of enterprise ; for the qualitative and quantitative evaluation of the enterprise the algorithm of integrated risk assessment of the FEA of the enterprise is proposed; to simplify the calculation, it is recommended to develop a software product for the calculation of the integrated risk index of FEA. Thus, the recommendations offered in the article allow the enterprise to identify and evaluate the external risks of the FEA in a timely manner, and also make it possible to conduct the activity of the enterprise as a whole more effectively.
IMPROVING THE SYSTEM OF ADAPTIVE MANAGEMENT OF AGRICULTURAL ENTERPRISES ON THE BASIS OF CONTROLLING
(АКАДЕМІЧНИЙ ОГЛЯД, 2023-03-01) Zhovnovach R.; Pavlova V.; Zhadko K.
The article is devoted to solving the problem of improving the efficiency of the adaptive management system of an agricultural enterprise on the basis of controlling. The necessity of introducing a management system aimed at ensuring a phased management of enterprise processes, taking into account the specifics of functioning with a high level of efficiency, flexibility and efficiency, has been substantiated. A retrospective analysis of the formation and development of the control system in industrialized countries has bee carried out. The results of the analysis made it possible to highlight the main concepts of controlling in accordance with their orientation. The peculiarities of the organization of the controlling system at agricultural enterprises of Ukraine in the conditions of seasonal market fluctuations have beenare determined. Seasonal fluctuations have a direct impact on the intensity of the use of financial, material and technical, labor, energy and other types of resources of agricultural enterprises in certain periods of time during the calendar year. Thus, they impede the effective planning of the financial and economic activities of agricultural enterprises. This requires the improvement of the management system of an agricultural enterprise based on controlling to balance financial flows between all links of the agro-industrial complex. A mathematical model describing time parameters has been presented. Within the framework of the presented model, controlling actions aimed at ensuring the basic conditions for the functioning of an agricultural enterprise and preventing the phenomenon of shortage of funds during the “low” market period have been proposed. The model allows timely detection of problems and making appropriate corrections in management decisions in order to minimize the destabilizing influence of environmental factors and eliminate unwanted deviations
Investment climate in Ukraine: Reality and perspectives
(Соціально-економічні проблеми і держава, 2015-06) Serhieieva, Olena
The limited economic resources of Ukraine raise the problem of the additional funding sources finding. One of these sources is domestic and foreign investment. In the article it is maintained that the investment environment is formed under the impact of political, legal, economic and social factors. The importance of each factor in a particular country is different, because it depends on the level of economic development, historical and national trends, a set of resources and so on. The state and trends in the investment sphere of Ukraine and the features of the investment attractiveness of Ukrainian economy in the global economic space are analysed in the article. The ways of investment activity increasing in Ukraine are considered. The significant role of a stable investment climate forming to ensure socio-economic development of Ukraine is grounded. The problems of a positive investment climate support are studied. The advantages of investing to Ukraine and the main reasons that restrain the investment development are detected. The main measures to improve the investment climate are proposed
Management of Enterprise Innovation Costs to Ensure Economic Security
(International Journal of Recent Technology and Engineering (IJRTE), 2019-09-10) Pavlova, Valentyna; Bondarenko, Svitlana; Verbivska, Liudmyla; Iefimova, Ganna Iefimova; Mamrotska, Oksana
Innovative activity has always been a sphere of economic activity with a difficultly predicted ratio of costs to the resulting economic effect. The size of the costs of implementing innovative activities is often determined by many factors and the effective management of these costs determines the economic success of the organization. The volume of expendable resources is one of the most important indicators of the effectiveness of any enterprise, and the expenditure of money on innovative activities is also the basis of economic security of any organization. The effectiveness of cost management is determined by how little resources have been used up and how much effect has been achieved. Uncontrolled spending of resources, and senseless spending on the modernization of the entire range of products can lead to the collapse of even the most successful innovative enterprise. The economic security of any organization associated with innovation is primarily dependent on the effective management of the costs of implementing this innovation.
MARKET OF CANNED FRUITS AND VEGETABLES OF UKRAINE
(Вчені записки Університету «КРОК», 2020) Кузьменко Оксана Василівна; Орлова Вікторія Миколаївна; Сергєєва Олена Романівна
The article highlights the situation and main trends in the Ukrainian market of canned fruits and vegetables, including the need to invest, expand production, increase competition and natural and marinated canned food, jams and purees, juices, tomato products, and canned dietary and for baby food. In the course of studying the market, the dependence on the product category, consumption of canned vegetables and snacks, which fluctuates with different intensity, is considered. The main market segments are highlighted, namely the main part of Ukrainian production in this area is focused on processing tomatoes, more than half of which are converted into domestic canned tomato paste and puree. Among other popular types of canning and corn - peas and corn, which our housewives find the widest application. It is determined that in the recent period the domestic market of vegetable products belongs to the significant in cost, cost and efficiency of institutions, characterized by contradictory development trends. The central place in the market structure belongs to wholesale and retail trade, market infrastructure; it is these elements that determine the trade turnover of the industry, as well as technological prospects. The work highlights the main problems, in particular the lack of an efficient sales system, adequately developed logistics. The volumes, capacities and growth rates of the market are determined. The work covers all segments of the market: from the development of raw materials and pricing of vegetables and fruits to domestic and foreign trade in finished canned fruits and vegetables, as well as increasing product quality; diversification; expansion of the segment of environmentally friendly products. In order to develop the market of canned fruits and vegetables, it is proposed to improve the quality and safety of products, optimize pricing policies, focus on increasing production capacity and sales.
PROFESSIONAL PROSPECTS OF POLISH LOGISTICIANS IN THE LIGHT OF THE HIGHER EDUCATION: STUDENTS’ OPINION RESEARCH
(Poznan University of Technology, 2016-10-28) Pawłyszyn, Irena; Rizun, Nina; Ryzhkova, Halina
The paper focuses on a topic concerning the students’ professional future. Students more often and more are prepared to leave the labor market. In addition to the ongoing higher education they get their education at a variety of courses and trainings; they increase their skills in workshops or attend internships and practices to become attractive candidates for the job in the eyes of a potential employer. At this point a number of questions raises, such as: do students choose their future profession consciously? what do they expect from the future profession? are they interested in working abroad after graduation? etc. According to the Forbes, logistician profession was in the top ten most popular professions in 2013 in Poland. That is why the objective of the paper was to identify the expectations of students who study Logistics at the Faculty of Engineering Management, Poznan University of Technolog
Risk Management Culture as a Systematic Method for Ensuring Safety Development
(International Journal of Recent Technology and Engineering (IJRTE), 2019-11-20) Pavlova, Valentyna; Prokopenko, Olha; Kholod, Borys; Niziaieva, Viktoriia; Shtepa, Olena; Orlova, Victoria
Issues of developing a culture of risk management, today is perhaps one of the most significant in risk management. The lack of a well-built risk management culture is for many companies, one of the main barriers to building an effective risk management system. It should be understood that all methods that are used to manage risk are as effective as the culture of risk management in the organisation. It depends on the culture of risk management how secure the organisation can feel as part of its development strategy. The development of a risk management culture, in contrast to increasing the costs of expanding the risk management department, is an intensive way to increase the effectiveness of the risk management system and, as a result, provide the possibility of safe development under any market conditions and challenges. By cultivating a risk management culture for the entire hierarchy of employees, you can achieve much better results than simply hiring expensive risk managers.
Standardization of Business Processes in the Transportation Sector
(2021) Drachuk Y., Trushkina N., Serhieieva O., Snitko Y., Belyaeva G.

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